Brand Relationship : Peran Kecintaan Merek dan Kenangan

Rahmawati Azizah

doi:10.46924/pyk.16

Brand Relationship : Peran Kecintaan Merek dan Kenangan

Penulis

Rahmawati Azizah

Sekolah Tinggi Ilmu Ekonomi Al-Madani (STIE-Al-Madani) Bandar Lampung

##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.46924/pyk.16

Kata Kunci:

Brand Relationship, Kecintaan Merek, Kenangan

##submission.synopsis##

Dalam buku yang menarik ini, Anda akan diajak menjelajahi kompleksitas hubungan antara konsumen dan merek. Buku ini mengungkapkan rahasia di balik loyalitas konsumen yang kuat, mengungkapkan bagaimana kecintaan terhadap merek memiliki peran sentral dalam membangun hubungan yang langgeng. Dalam pembahasan yang tajam, buku ini tak hanya menguak, tetapi juga menggambarkan secara rinci bagaimana perasaan yang tulus terhadap suatu merek mampu menjalankan peran yang tak ternilai dalam membangun, mempertahankan, dan merawat hubungan yang abadi di antara konsumen dan merek yang mereka anggap istimewa.
Melalui analisis yang mendalam, buku ini membahas berbagai aspek yang memengaruhi kecintaan terhadap merek. Anda akan dipandu melalui konsep-konsep seperti kualitas merek yang dipersepsikan, kepribadian merek, loyalitas konsumen, dan keterlibatan aktif dalam interaksi konsumen dengan merek. Penulis menyajikan hasil penelitian yang mengungkapkan hubungan-hubungan yang kuat antara faktor-faktor ini. Dengan menggunakan metode-metode statistik yang tepat, buku ini menjelaskan bagaimana kecintaan terhadap merek dapat memengaruhi perilaku konsumen dalam keputusan pembelian.
Tidak hanya mengandalkan intuisi semata, buku ini didukung oleh metodologi yang kokoh. Dengan memanfaatkan metode-metode statistik yang terpercaya, penulis merinci bagaimana kecintaan terhadap merek memiliki pengaruh yang signifikan terhadap perilaku konsumen dalam konteks pengambilan keputusan pembelian. Melalui buku ini, akan semakin terlihat bagaimana perasaan yang kuat terhadap suatu merek memiliki kekuatan untuk membentuk jalan perilaku konsumen, mengarahkan mereka pada pilihan-pilihan yang tak hanya mengandung makna emosional, tetapi juga strategi-strategi bisnis yang cerdas.
Riset ini juga merinci proses pengumpulan dan analisis data, termasuk uji validitas, reliabilitas, dan analisis regresi linier berganda. Dengan demikian, buku ini menjadi panduan yang berharga bagi profesional pemasaran dan mahasiswa yang ingin memahami inti psikologi konsumen. Dengan jelas dan ringkas, buku ini adalah sumber informasi yang penting bagi siapa saja yang ingin menjelajahi dunia dinamis di balik hubungan yang kita bangun dengan merek-merek yang kita cintai.
Tidak hanya menjadi pedoman praktis bagi para praktisi, buku ini juga menawarkan bimbingan yang kokoh bagi para pencari ilmu. Dalam kemampuan yang teruji, buku ini menggambarkan hingga pada level yang paling dasar bagaimana faktor-faktor yang telah dijelaskan sebelumnya berperan dalam kehidupan nyata. Hal ini memungkinkan mahasiswa, terutama yang masih mengenal dasar-dasar psikologi konsumen, untuk mengerti inti dari interaksi yang kompleks di antara konsumen dan merek-merek yang hadir di sekitar mereka. Dengan bahasa yang jelas dan ringkas, buku ini membuka jendela menuju dunia dinamis yang melingkupi hubungan antara konsumen dengan merek-merek yang begitu berarti dalam kehidupan sehari-hari. Sehingga, buku ini menjadi sumber informasi yang tak dapat diabaikan, penting bagi siapa pun yang memiliki minat untuk menjelajahi lebih dalam tentang panggung interaksi yang bersembunyi di balik brand-brand yang mereka pilih dan cintai.

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